#Iamabridge
In 2019, B1-AKT Leading Sustainable Strategies & Paragon Communication a collective of deep thinkers and thought sustainable leaders teamed up with École des Ponts Business School and their full MBA young leaders. The campaign was designed under the shape of a social impact project (SIP) and tailored as to build Positive & Sustainable Social Impact: hashtag#nowallsbutbridges campaign was born.
The campaign spirit emerged from its intercultural and transnational character. Its core philosophy is based on Newton’s quote “We build too many walls and not enough bridges”. When we “build bridges” we are literally building a better life. When we build walls, we are stagnating our own growth and as Joseph F. Newton said, “People are lonely because they build walls instead of bridges.”
The #NoWallsButBridges’s hashtag arises from both the name of Ecole des Ponts (ponts = bridges in English) and the concept of removing “boarders” and “walls”, underlining the transnational character of the campaign, and enabling the articulatory process to increasingly exceed the borders of the nation-state.
One of the themes of the campaign concerning identity renewal was inspired by B1-AKT: “We are one, Not the Other” as to exemplify innovative ways to expand mutual understanding, intellectual advancement, collaborative intelligence, empathy, and respect in our society.
The spirit of our Campaign was based on “Building a Unique Transnational “Bridge” between Policy Makers, Governments, Institutions, Business schools, Civil Society members, Migrants, Refugees, Asylum Seekers, Social Entrepreneurs, Media Representatives”.You can download the report of the campaign here: https://lnkd.in/diAmkqhv
You may discount bridges as mere passageways-a place where one stays only a short time-a place to cross, temporarily. But there are times when a strong bridge is essential to close a divide and to provide safe passage.
Today, #iamabridge as I keep connecting innovation, sustainability, and entrepreneurship as to create sustainable societal impact and build a brighter, sustainable future for all. And you? what is your bridging impact?
